Meh. If it's anything like the others, particularly the fucking 1080, you won't be able to buy one until a good few months after its launch date.
It's been almost 2 months since the 1080 launched and even if you could find a high end AIB card in stock you'll have to spend over 700 quid for one. I've decided to go for either an MSI Armor OC or a Palit GameRock (non-Premium) because they're both at sensible prices (under £600.
Etailers are getting away with murder as far as the prices of these things go using the Brexit vote as an excuse, but that doesn't wash with anyone with any sense. You can still buy a Founder's Edition card here in the UK for £619, the same price it was before the vote and more unscrupulous etailers have jacked that price up to ~£660, and if you want an AIB card you're looking at (for the most part) £660-800 lol
In the States you're looking at high end cards such as the Strix being $20-30 more expensive than the FE cards. Here an FE card can be bought for £619, even if you forget about the exchange rate and have $1 = £1 that should make the Strix £649 at the very most. And you can't even blame import fees because the FE cards for £619 have to be imported too so that should be included in the £619 purchase price.
These etailers (especially Overclockers and Scan!!!) aren't doing the economy any favours at all with this price gouging